Who needs to travel if you have google street view? Been there, done that – so old school. Been here, googled that – now we’re talking. Uh okay, back to business: the German campaign runs in TV, print and online, illustrating the claim “life is a journey”.
This internet viral/information spot, done by our Berlin Team for the good folks at Kolle Rebbe takes the viewer on a journey around the world. In each chapter we see the most impressive things from google Streetview.
The team in Berlin took the best of Stop Motion, 2D and 3D Animation techniques, and combined it to this remarable journey.
Production: Sehsucht Berlin GmbH & Co KG Director: Mate Steinforth Design: Helge Kiehl, Christian Zschunke, Mate Steinforth Compositing: Helge Kiehl 3D: Hannes Weikert, Philipp Brömme, Alex Glawion Stop Motion: Lucas Zanotto, Christian Zschunke, Helge Kiehl Producer: Nadine Sklodowski, Julia Rudloff (PA) Music & Sound Design: KAMP Music & Sound Design
Client: Google Germany GmbH Marketing Director: Barbara Daliri Freyduni Head of Consumer Marketing: Tua Slöör Product Marketing Manager: Melanie Blaschke Associate Product Marketing Manager: Fabian Teichmüller
Agency: Kolle Rebbe GmbH Art Direction: Thomas Knüwer Consultant: Katrin Becker Producer : Nina Svechtarov
Below you can have a look at our production workflow. We start off with a sketched storyboard, which we then scan in and edit together. This is the animatic, which is also the edit, as in animation there are no outtakes, but we only produce the material we need. The second step is a so-called Previz, short for previsualization, which bases on the timing of the animatic. Here we roughly block out the actual Camera angle and the position and rough movement of the elements. The last two steps are work-in-progress steps from the actual final production, in which we basically ‘color in’ the previz shot-by-shot.
Here we go in-depth and look at an individual shot and how it is put together. We basically start with the material which comes in from Stopmotion. It is brought into the computer and is colour corrected, the flicker is removed. On top of that, we integrate the CG Elements, which are made up of individual passes. Each of those passes contain certain Properties of the material. All those things are put together in the compositing step and are being finalized by an overall colour correction.
Take the journey with the Sehsucht Berlin team trough the production of Google Streetview Deutschland. See below some impressions from the production process. Work in Progress frames of the 2D/3D integration, as well as our working heroes takin’ it away in out little studio.
Finally a huge thanks to all the great people working on this production. The process was very smooth, the agency and the client collaborated in a great way. Big shouts to Kolle Rebbe and Google Deutschland! Thanks also go out to our Sound Designer David Kamp and our Freelancer Lucas Zanotto, without which we would have had a lot less stopmotion and a lot less noise.